Branding
How Small Businesses Get Found Online and What Actually Matters
Most small business owners know they need to be online. What is less clear is how people actually find businesses and which parts of an
February 18, 2026
Blog
Blog & Articles From 5 Lakes Marketing
Websites
What Makes a Website High Converting and Why Most Small Business Websites Are Not
Most small business websites look fine on the surface. They have a logo, a few pages, maybe even some photos. But looking good and actually
February 10, 2026
Marketing Strategy
How Email Marketing Is Done and Why It Is Important
Email marketing often gets misunderstood. Some people think it is outdated. Others think it is just mass emails or spam. In reality, email marketing is
February 4, 2026
Branding
Why Every Small Business Needs Consistent Branding Across Platforms
If you are a small business owner, chances are people are finding you in more than one place. They might Google your business, check your
January 28, 2026
Branding
What Is Evergreen Content and Why Your Business Needs It
If you’ve been exploring digital marketing for your business, you’ve probably heard the term “evergreen content.” But what does it really mean, and why does
September 11, 2025
Branding
Why Marketing Is an Investment Not an Expense
For many small business owners, marketing can feel like just another bill. It sits on the same list as rent, utilities, payroll, and insurance. But
September 11, 2025
Websites
What Makes a Website High Converting and Why Most Small Business Websites Are Not
Most small business websites look fine on the surface. They have a logo, a few pages, maybe even some photos. But looking good and actually
February 10, 2026
Branding
Why Marketing Is an Investment Not an Expense
For many small business owners, marketing can feel like just another bill. It sits on the same list as rent, utilities, payroll, and insurance. But
September 11, 2025
Websites
Why Google Business Profile Optimization Is a Must for Small Businesses
When people search for a product or service near them, the first thing they often see isn’t a website — it’s a Google Business Profile
September 11, 2025
Websites
From Websites to Full Marketing Systems: Why Grand Rapids Chooses 5 Lakes Marketing
If you’re a business owner in Grand Rapids, Michigan, you already know how competitive the local market can be. Whether you run a small boutique,
August 28, 2025
Websites
Top Reasons to Work With 5 Lakes Marketing for Your Website Needs
In today’s digital world, your website is often the very first impression potential customers have of your business. It’s more than just a page online
August 28, 2025
Branding
How Small Businesses Get Found Online and What Actually Matters
Most small business owners know they need to be online. What is less clear is how people actually find businesses and which parts of an
February 18, 2026
Branding
Why Every Small Business Needs Consistent Branding Across Platforms
If you are a small business owner, chances are people are finding you in more than one place. They might Google your business, check your
January 28, 2026
Branding
What Is Evergreen Content and Why Your Business Needs It
If you’ve been exploring digital marketing for your business, you’ve probably heard the term “evergreen content.” But what does it really mean, and why does
September 11, 2025
Branding
Why Marketing Is an Investment Not an Expense
For many small business owners, marketing can feel like just another bill. It sits on the same list as rent, utilities, payroll, and insurance. But
September 11, 2025
Branding
How Small Businesses Get Found Online and What Actually Matters
Most small business owners know they need to be online. What is less clear is how people actually find businesses and which parts of an
February 18, 2026
Marketing Strategy
How Email Marketing Is Done and Why It Is Important
Email marketing often gets misunderstood. Some people think it is outdated. Others think it is just mass emails or spam. In reality, email marketing is
February 4, 2026
Branding
Why Every Small Business Needs Consistent Branding Across Platforms
If you are a small business owner, chances are people are finding you in more than one place. They might Google your business, check your
January 28, 2026
